Given the small budget the designers had to work with to make the Raider look different from the Dakota, they did a remarkable job: The Raider is arguably the more handsome product.Īnd regardless of the name, this is a good pickup truck, with one major problem: Be it a Dakota or a Raider, the list price is so high that savvy buyers know they can get a full-sized truck for very nearly the same amount of money. It’s safe to say, then, that Mitsubishi hasn’t done a stellar job of letting customers know it has a pickup truck available. During that same period, Dodge dealers moved more than 4,100 Dakotas. In April, Mitsubishi dealers sold only 300 or so Raiders. Those grousing Dodge dealers have short memories: When Dodge had no small pickup to counter the Ford Ranger and Chevrolet S-10, Mitsubishi supplied Dodge with a small truck to sell as the Ram 50.Īs it turns out, though, Dodge dealers did not have much to worry about.
The Mitsubishi Raider pickup would be essentially a clone of the Dodge Dakota, which had been redesigned for 2005, its first major makeover since 1997. Dodge dealers were a little miffed when, in 2005, their company announced that it would be building pickups for Mitsubishi dealers to sell, beginning with the 2006 model year.
0 kommentar(er)
